Passport to Success: The Essential Guide to Marketing Analytics for Travel can help you solve many of the challenges online travel and hospitality organizations face every day. We've partnered with the Travel Industry Association of America and eMarketer to share proven best practices and industry insights for travel companies of all kinds. Learn how smart travel organizations are building stronger customer relationships through targeted marketing and improved online experiences.

Web analysis delivers answers to important questions such as:

• Which marketing programs and partnerships produce the highest return?
• Which paid and organic search terms are converting into more sales, and which ones aren't working?
• How do we leverage customer preferences to drive more targeted marketing?
• Which customer segments are most valuable? Which have the potential to grow into more valuable customers?
• Which content is most effective at engaging and converting customers?
• How do we improve online self-service and assistance during the purchase process to decrease the cost of sale?
• Which value-add services build loyalty and value for our customers?