Does it make sense to cash in on mobile marketing mania? Did online video kill the radio spot? Look around you... chances are good there's a portable music player, a phone, a PDA and a computer, all within reach. There's a reason why marketers are willing to do just about anything to cut through the clutter and engage people on their terms.

Engagement Marketing: The Essential Guide to Building Loyalty Using Web 2.0 Best Practices will give you an in-depth understanding of Web 2.0 marketing opportunities and provide best practices for measuring your success. We've teamed with content partner eMarketer to help you find solutions to many of the challenges marketers face every day.

• How to leverage user-generated content to build brand loyalty
• Reaching consumers wherever they are through mobile marketing strategies
• Using social networks to create new advertising opportunities
• Continually driving customer engagement through rich, interactive experiences
• Tracking the engagement value of online photo slideshows, videos, and streaming media
• Leveraging viral marketing techniques to turn occasional visitors into brand evangelists

Plus, learn which Web 2.0 technologies and consumer generated media trends are the ones for web marketers to watch in the future.