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Customers in Control Business Brief |
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Overview  According to the latest research, people are bombarded with more than 3000 messages every day, and more than 80% of them trust word-of-mouth more than any other resource. Messages, positioning and brands are suddenly in the hands of millions of people and largely beyond the marketer's control. With brands in the hands of consumers, organizations must approach customer engagement and acquisition in a whole new way. Marketing professionals are being forced into in a new era of marketing communications, that of crowds talking to crowds about products, services and brands. Technology has enabled the transformation from One-to-Many (1:N) marketing to Many-to-Many (N:N) within the past ten years. Today, marketers and their IT partners are grappling with the tools to analyze, measure and react in this brave new consumer-driven world of marketing communications. The traditional Four P's of marketing (Product, Price, Place and Promotion) are transforming into the Four R's of marketing communications (Reveal, Reward, Respect and Retain). WebTrends has caught on quickly, and is leading the development of a marketing platform that turns data into information and insight for marketers to use accordingly. When Customers Take Control: The Rise of Relationship Marketing can help you make connections with your customers. Download it now and find out how you can use in-depth marketing intelligence to build trust, loyalty and long-term engagement. About the Author
Janet Lee Johnson is a marketing consultant who works with technology companies to develop engagement marketing strategies. Learn more at www.ojohnsonpartners.com. |
